Shop. Ship. Splurge.✦
Discover premium fashion, fine jewellery, beauty, accessories and lifestyle brands all under one roof.
A Curated Retail Experience.
The Pop Up Story is a curated retail destination with a growing presence in India and Dubai that brings together premium prêt, fine jewellery, beauty, accessories, and lifestyle brands all under one roof for a thoughtfully curated shopping experience.
Home to some of the most exciting Indian and global labels, TPUS is curated with a discerning eye for style, quality, and innovation.
Every edition is designed to introduce shoppers to brands that inspire, excite, and redefine modern luxury.
More than a shopping event, The Pop Up Story is an immersive retail experience where fashion meets discovery, meaningful connections are made, and every visit feels uniquely personal.
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Why Everyone Loves TPUS
Curated Luxury Brands
Handpicked labels you won't find everywhere.
Meet Designers
Connect with founders and creative minds.
Exclusive Collections
New launches and limited edition drops.
Personal Styling
Expert styling sessions to elevate your look.
Premium Venues
Beautiful spaces curated for you.
Immersive Experience
Shopping, discovery and meaningful connections.
Moments Worth Revisiting
Let's Start A Conversation
Have a question about an upcoming edition, or interested in showcasing your brand at The Pop Up Story? Send us a message and our team will get back to you shortly.
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